Your users love the product. They just don't come back.
I'm a fractional Product Manager for health and wellness brands. I help early-to-mid stage teams build women's lifestyle products that turn good intentions into habits that stick.
80%+
of company revenue from products I owned
4 hrs → 10 min
Program setup time reduced via admin tooling and infrastructure work
0 → 1
End-to-end product builds across wellness and marketplace products
About
Product thinking grounded in real life
I'm a Senior Product Manager with experience across product, operations, revenue model design, and behavior change. I've led 0→1 product development, built pricing and infrastructure systems, and helped teams turn complex ideas into something they can actually execute.
I'm known for bringing clarity to messy problems, taking edge cases, competing priorities, and half-formed ideas and turning them into structured, usable plans.
As a health coach and mom, I'm especially drawn to products that support women in real life, not idealized routines. That perspective shapes how I think about what actually drives activation, engagement, and long-term use.
Areas of depth
Selected Work
Projects & case studies
Programs Infrastructure
Led the strategy and 0-to-1 development of TaskHuman's personalized coaching programs, which drove over 80% of company revenue. This product line was specifically designed to accelerate activation and drive repeat usage. Backend infrastructure reduced manual setup time from 4+ hours to 10 minutes and supported deployment at scale, while UX improvements led to a 30% increase in program completion.
4 hrs → 10 min
Setup time
80%+
Revenue impact
Group Sessions & Engagement
Redesigned the group session experience to improve discoverability and drive participation. Work included navigation redesign, improved session visibility, and a Zoom SDK integration that automated attendance tracking and improved data accuracy. Registration-to-attendance conversion increased 33%.
↑ 33%
Registration-to-attendance
Zoom SDK
Attendance automation
Pricing & Revenue Model Infrastructure
TaskHuman's original pricing model offered unlimited usage to all employees, which was eroding gross margins. Tasked with solving this as a top priority for the business, I designed and shipped two new pricing models for the B2B marketplace: a coupon code system and a usage-based model with monthly minute caps. Both required navigating complex edge cases across employer-funded licensing tiers and careful phasing to avoid disrupting live revenue. Clients who adopted the new models saw gross margins improve by over 40%.
↑ 40%+
Gross margin improvement
$0 disruption
Live revenue protected
Cartwheel — Cooking Support for Home Cooks
Building a consumer app that helps home cooks figure out what to make with what they already have. Cartwheel is designed around a core insight: most people don't need more recipes, they need help making a decision. The product reduces friction at the moment of "what's for dinner" by turning available ingredients into actionable options.
0 → 1
Founder & product lead
In progress
Active development
What People Say
Trusted by the teams I work with
Jais is the most knowledgeable and trusted go-to person for any platform-related question. Her depth of expertise, combined with exceptional clarity of thought, makes her stand out as someone who can break down even the most complex problems and explain them with remarkable simplicity and detail.
Former Manager
TaskHuman — 2025 Performance Review
Jais is an 'unblocker.' She has a strong sense of empathy for her colleagues and drives contentious meetings with diplomacy and purpose. She listens to multiple parties and puts forth alternative viewpoints to facilitate a collaborative relationship between teams. I really appreciate that Jais speaks her mind — this allows us to challenge each other respectfully towards the right solution.
Former Manager
TaskHuman — 2024 Performance Review
Jais is a strong, grounded force. She bases her decisions on reason and logic, making her beyond trustworthy. She has an amazing eye for detail, excellent taste design-wise, and yet, is data-driven and logically sound. This balance of skill sets is hard to come by, but you absolutely find it in Jais.
Jessica
Former Colleague, TaskHuman
Services
Pick your starting point
Clarity in 2–3 weeks
Product Audit
Sometimes you need an objective third-party perspective. I'll review your onboarding, engagement, and retention flows and identify concrete opportunities to improve activation and retention. You get a written findings doc and prioritized recommendations, straight from your target audience. No generic decks.
Embedded partnership
Fractional PM Support
Need a senior PM-level thought partner but not ready for a full-time hire? I'll embed with your team to bring vision and strategy, roadmap acceleration, cross-functional coordination, and product execution. Don't let your backlog become your graveyard.
Structure that sticks
Program & Experience Design
Your product does a lot. That's the good news and the problem. I'll help turn your broad appeal into focused, structured experiences that guide users toward a specific goal. Especially useful for health, coaching, and content-driven products where users need a clear path, not just more options.
Systems that scale
Product Operations
Your team has the talent and the vision. What's missing is the scaffolding. I'll build the internal workflows, communication structures, and operational systems that help your team ship with clarity and stay aligned as you grow. Ideal for teams where great ideas keep getting lost between Slack, sprints, and good intentions.
How I Work
Embedded, not advisory
Understand
We dig into your product, your users, and where things are breaking down. I read the docs, poke around the product, and ask the uncomfortable questions.
Align
I bring findings back with clear prioritization and a point of view. We align on what matters most before writing a line of a roadmap.
Ship
I work alongside your team to design, spec, and move work forward — not as an outside advisor, but as an embedded partner accountable to outcomes.
Ideal Fit
You might need me if…
- ◆Your users love the product but churn is creeping up
- ◆You have traction but no structured onboarding
- ◆Your team is shipping features but nobody owns the experience end-to-end
- ◆Your internal systems are held together by Slack threads and good intentions
- ◆Cross-functional communication is slowing you down more than the actual work
- ◆You know you need a PM but you're not ready to hire one full-time
Contact
Let's get sticky
Tell me what you're building. I'll tell you if I can help.